How Brands Go Viral, Custom Lego Builds & Raising $50k for Kids with Andrew Delbaere

Agent Fraser reporting in for Episode 25 of Join the Fray!🎙️🧱

In this episode, your intrepid host Fraser sits down with Andrew Delbaere - Senior Account Manager at Jelly Digital Marketing in BC, Canada, founder of Fraser Valley Bricks and a total marketing mastermind!

Andrew shares his fascinating career journey from dreaming about sports broadcasting to managing the marketing strategies across a variety of cool clients across Canada.

Plus, he reveals how setting up a massive Lego city behind his webcam during an interview helped land him a killer job, how he creates custom historical Lego figures and how he’s raised over $50,000 in Lego and cash for kids at Christmas!

In this episode, Fraser and Andrew cover some amazing stufflike:

• 🏒 Early Dreams to Marketing: How a famous 13-year-old commercial sparked his interest in advertising and shifted his path away from sports broadcasting.
• 📈 Behind the Scenes of Marketing: What a Senior Account Manager actually does and why curiosity and flexibility are a marketer's best superpowers.
• 📊 Math + Creativity: How digital agencies use data, clicks and client communication to know if a campaign is a huge success or needs a new plan.
• 🧱 Lego in the Office: How a massive Lego room setup in a Zoom interview sparked a career move, plus creating custom Métis historical figures out of Lego!
• 🎄The $50k Lego Drive: How clearing out local Walmarts after a massive sale turned into a yearly tradition raising thousands for the Surrey Christmas Bureau!
• ✍️ Skills for Future Marketers: Why strong writing skills, staying on top of trends, and practicing on personal hobbies give kids a head start!

Whether you love Lego, digital creativity, marketing secretsor just giving back to the community, this episode is packed with inspiration!

🎧 Don't forget to follow, rate and review Join the Fray on Spotify and Apple Podcasts!

📸 Follow us on Instagram:@jointhefraypodcast

#JoinTheFray #JoinTheFrayPodcast #AndrewDelbaere#JellyMarketing #FraserValleyBricks #Lego #DigitalMarketing#SurreyChristmasBureau #KidPodcast #VancouverPodcasts #STEMForKids

Whether you’re into STEM, pro sports or movie making, Fraser is here to interview the experts and find out how youcan join the fray. Hit 'Follow' on Spotify and Apple Podcasts for weekly episodes that make career exploration fun and easy for the whole family!

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If you’d like to get in touch with your own career story,give feedback on this episode or even request an interview, email our team at jointhefraypod@gmail.com . We’d loveto hear from you!

🚀 PROVINCIAL RESOURCES & CAREER PATHWAYS Looking to turn inspiration into action? Check outthese helpful resources for students and parents:

• [Canada - BC] WorkBC Parents’ Guide: Discover career quizzes and labor market trends for the next decade. WorkBC.ca
• [Canada - BC] EducationPlannerBC: The one-stop-shop for planning post-secondary paths at schools like BCIT, SFU, and UVic. EducationPlannerBC.ca
• [Canada - BC] Skills Ready: Focused on the "Skilled Trades" as the backbone of BC’s 2026 economy.  SkillsReady.ca
• [UK] National Careers Service (Parents' Guide): They offer a specific "Help a young person" section. It includes a "Skills Health Check" that parents can help their kids take.  nationalcareers.service.gov.uk/careers-advice

• [USA] CareerOneStop (Get My Future): A youth-focused portal designed for ages 14–24, but excellent for parents of 9–12 year olds to look at "Career Clusters. careeronestop.org/getmyfuture