From gym owner to powerhouse skincare CEO: K-Pure Natural’s Karen Hoekstra

Agent Fraser reporting in for an absolutely riveting chat with a Canadian legend.

Did you know the ingredients in your beauty products getabsorbed directly into your body? On this episode of Join the Fray, Fraser sits down with Karen Hoekstra, founder and CEO of K-Pure Naturals!

Karen shares her journey from running a fitness gym to formulating clean, non-toxic deodorants and skincare in her kitchen after learning about toxic absorption during her baby’s allergy testing.

Karen breaks down for Fraser why K-Pure still hand crafts everything in Mission, BC, the truth about product labeling in Canada and how applying "consistency over intensity" helps both in fitness and building a business.

In this episode, Karen sits down to disucss:

• How a baby’s allergy test inspired an all-natural skincare line
• Why sweaty gym clients were the ultimate testing ground for natural deodorant
• The real meaning of "natural" on store labels and how to read ingredients
• Why K-Pure keeps production local instead of outsourcing to big factories
• Karen’s advice on keeping overhead low when starting a business from scratch
• Fun rapid-fire questions revealing Karen's favorite scent and daily routines

Whether you love clean beauty, natural health, or you just want to know how to keep your family safe from hidden toxins, this episode will definitely leave you feeling fresh!

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#KPureNaturals #JoinTheFray #CleanBeauty #NaturalSkincare #CanadianMade #HandmadeInBC #NonToxicLiving #Entrepreneurship #ConsistencyOverIntensity #FitnessToBusiness #PodcastForKids #LocalBCBusiness#OrganicSkincare #MissionBC

Whether you’re into STEM, pro sports or movie making, Fraser is here to interview the experts and find out how youcan join the fray. Hit 'Follow' on Spotify and ApplePodcasts for weekly episodes that make career exploration fun and easy for the whole family!

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🚀 PROVINCIAL RESOURCES & CAREER PATHWAYS Looking to turn inspiration into action? Check outthese helpful resources for students and parents:

• [Canada - BC] WorkBC Parents’ Guide: Discover career quizzes and labor market trends for the next decade.  WorkBC.ca
• [Canada - BC] EducationPlannerBC: The one-stop-shop for planning post-secondary paths at schools like BCIT, SFU, and UVic. EducationPlannerBC.ca
• [Canada - BC] Skills Ready: Focused on the "Skilled Trades" as the backbone of BC’s 2026 economy.  SkillsReady.ca

• [UK] National Careers Service (Parents' Guide): They offer a specific "Help a young person" section. It includes a "Skills Health Check" that parents can help their kids take.  nationalcareers.service.gov.uk/careers-advice     
•  [USA] CareerOneStop (Get My Future): A youth-focused portal designed for ages 14–24, but excellent for parents of 9–12 year olds to look at "Career Clusters. careeronestop.org/getmyfuture